Rob Schipul

Vice President, Lifecycle Experiences, IntelyCare

Expertise:
Lifecycle and Customer Relationship Management, Customer Acquisition, Marketing Research and Strategy, Email Marketing
Education:
B.A., Western Connecticut State University
Location:
Scituate, MA
Rob Schipul

Highlights

  • Focused experience in Customer Relationship Management (CRM) and digital 1:1 marketing strategy, tools and platforms
  • SVP of Acquisition Experience at AmeriSave Mortgage Corporation and of Engagement Planning for Arnold Worldwide
  • Guided targeted marketing efforts for brands such as CVS, Progressive, AT&T, Aflac, and General Motors
  • Guest lecturer at the Harvard Extension School in Cambridge, MA
  • Expert certification in Account Based Marketing (ABM)

Experience

Rob Schipul runs the Lifecycle Experience discipline at IntelyCare, where he is focused on creating impactful engagement and adoption of product for a dual-sided marketplace of clinicians and healthcare facilities. Previously, Schipul also led customer engagement teams at AmeriSave and at Monster Worldwide, where he developed campaigns to support an international job board and career site. In his career agency experience with Digitas and Arnold Worldwide, he also led multi-channel marketing campaigns for leading brands across multiple industries.

Skilled in integrated marketing, Schipul has over 20 years of experience leading successful cross-functional campaigns that leverage marketing technologies and automations with a focus on delivering meaningful and memorable experiences to audiences at scale. From email marketing to interactive advertising, Schipul has implemented digital strategies that have produced unique customer insights and supported overall brand development efforts.

Having studied at the Hartford School of Music, Schipul is also a pianist, composer, and songwriter.

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